Equora is a coined word, built on the Latin root aequus — balance, proportion, fairness. The “ora” resonance points to voice, space, and edge: the point where thought finds its voice, the system takes its form, and value comes into being.
For us, Equora means that technology, community, and environment come into balance. Not too much. Not too little. Just enough.
We chose this name because Equora is the language of a proportionate future. And it is an invitation rather than a claim: let us learn together how to live in the future — not brace for it, not predict it, but practise it in a room small enough to try things in.
On influence
We name openly what shaped this place. Paul Hawken's Regeneration — the halving principle behind GoHalve. Austin Kleon's Steal Like an Artist — the permission to build on what came before, the practice of using one's hands. Jane McGonigal's Reality Is Broken — the reason our quests are finishable and voluntary rather than a points scheme. Mike Oldfield's Amarok — the closing thought, below.